Brands must earn authority as ad spend loses power in AI era

2026-05-07

The traditional reliance on ad spend to secure market visibility is losing effectiveness as AI-driven engines prioritize credibility and consistent third-party validation, writes Nikita Sachdev, founder and CEO of Luna PR. Brand authority must be earned through sustained media presence and independent reporting, Sachdev writes, adding: "We are moving from a pay-to-play digital economy toward a proof-of-trust one. In this environment, credibility compounds while amplification fades quickly."

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