The invisible string tying together Meghan Markle , John Galliano , and Bad Bunny isn't a luxury brand. It's Zara , according to fashion search engine Lyst's Q1 2026 Index report. Fueled by celebrity Zara outfits and a host of luxury partners, 2026 is apparently the start of a Zaraissance. Lyst named the Spanish retailer "this quarter's breakout brand," due to its VIP fans and slate of designer collaboration s. The biggest of all? A two-year creative partnership with John Galliano —which "moved the dial on brand heat" despite it not hitting stores until September. John Galliano himself posed for an official Zara x John Galliano portrait. (Image credit: Szilveszter Makó) Toward the end of Q1, Zara's parent company, Inditex, announced the Dior and Maison Margiela alum's mission: to "re-author the brand’s archives through a series of seasonal collections." Article continues below If anyone can revamp the label's "archives," it's the creative director behind fashion girls' most coveted vintage finds.…