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How I Fixed an AI Name Collision That Was Killing My Agency Leads (Full Technical Stack)

DEV Community·Ishant Sharma·28 days ago
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#ai#webdev#seo#entity#google#ishant
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I share a name with a famous Indian cricketer. For years that was just mildly annoying. Then AI search started influencing buying decisions, and mildly annoying turned into a real revenue problem. This is a full technical breakdown of how I diagnosed the entity disambiguation failure, what I built to fix it, and the exact schema structure, llms.txt format, and co-occurrence strategy that got me cited by name in Google AI Overviews eight months later. The problem, framed as an engineering problem My name is Ishant Sharma. I'm the founder of Hustle Marketers , a performance marketing agency based in Chandigarh, India. I've been running Google Ads and Meta Ads accounts since 2013. Twelve years in. $780M+ in trackable client revenue across 2,500+ brands. There's another Ishant Sharma who played fast bowling for India's national cricket team. Nationally famous. Wikipedia page. Decades of media coverage.…

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