A few weeks ago, we sat down with marketers running webinar programs at agencies and in-house teams, all B2B. We asked them what was working, what wasn’t, and where they felt stuck. Three pain points came up in nearly every conversation: “Webinars are a heavy lift with little proven ROI.” “We’re not generating enough qualified leads.” “Without clear attribution, leadership isn’t seeing the value of webinars.” If you’ve said any version of those things, you’re not alone, and you’re not the problem. The system around it is. Topic selection, promotion, follow-up, and measurement are where the pipeline leaks. And those gaps are what we covered live last week in our 60-minute tell-all webinar . We showed attendees how to make webinars their best performing lead gen channel . Here’s the system we use to run 50+ webinars a year on a 3-person team. The 5 Phases Of A Webinar That Converts Attract The Right ICP: topic, speaker, title. Make Setup Easy: platform and landing page.…