Note: This topic of this post was heavily inspired by The Phoenix Project and the succeeding tome of reference, The DevOps Handbook . There are many metrics out there that can guide you to improve your business, but in the upside-down world of Internet business, many of these can be plain wrong, or at least they do not serve well as guides for what you should be doing. If you measure success by measuring profit, for instance, you'll run out of good will with your users or partners very quickly. Then there are a load of more noble but fuzzy numbers that you can measure by surveying employees or users. Think employee-happiness, etc. While these are definitely useful, they are easy to get wrong, and it's easy to over-do it, causing survey fatigue. They're also hard to trace from cause to effect. It's hard to say which particular company decision lead to some satisfaction rating going down. Take the SWOT analysis  as a particular one of these surveys.…