One of the most iconic names in the luxury retail sector is Gucci. But what about the man behind the brand? In a new book, Patricia Gucci shares the story of her father, Aldo Gucci, who was chairman of the company from 1953-1986. Patricia stopped by Knowledge at Wharton Show on Sirius XM channel 111 to talk about the book, In the Name of Gucci: A Memoir. An edited transcript of the conversation follows. Knowledge at Wharton: What does the Gucci brand mean to you? Patricia Gucci: The brand for me is all about quality and good craftsmanship, and obviously, beautiful image and great product. The brand is a timeless thing, if it’s created in the best possible way. If it wasn’t for my father, Gucci would not be anything close to what [it is today.] My grandfather [Guccio Gucci] had a vision of it being in Florence and creating an incredible, fantastic quality boutique of the best of the best. My father had huge ambitions, and he wanted to expand throughout the world.…