In This Article The Deal Intelligence Gap Data Model Design Transcript Analysis with Claude Automated Follow-Up Drafting PostgreSQL JSONB Storage Putting It Together The Deal Intelligence Gap Most CRM systems are excellent at storing what happened — call logged, email sent, stage updated — and poor at capturing what was learned. A sales call produces qualitative intelligence that is genuinely valuable for deal strategy: what objections surfaced, how strongly the prospect signaled interest, what next steps were agreed to, and what risk flags the conversation revealed. That intelligence almost never makes it into the CRM because it requires someone to spend 15 minutes synthesizing unstructured notes into structured fields. Large language models change this equation.…