As the digital revolution keeps on turning, cutting-edge companies are looking to artificial intelligence to spur the next wave of change. This specialized technology holds great promise for those willing to employ it, but it also comes with challenges. Consumers are familiar with AI in the form of Amazon’s Alexa, Apple’s Siri or IBM’s Watson. Jordan Bitterman is the chief marketing officer for The Weather Company, an IBM business. He recently spoke to Catharine Hays, executive director of the Wharton Future of Advertising Program , about creativity and marketing in the realm of technology for a segment on the Marketing Matters radio show, which airs on   SiriusXM channel 111 . (Listen to the full podcast using the player above.) An edited transcript of the conversation follows. Catharine Hays: We like to say that marketers have some of the most interesting backgrounds. Tell us about your journey to get to this role. Jordan Bitterman: Mine has been a little nontraditional.…