On today’s special Upfronts-themed episode , Rita Ferro , Disney ’s president of global advertising, offers a preview of the Mouse House’s May 12 presentation to advertisers in New York. Ferro details Disney’s plan to link the live spectacle of the Grammys, the Super Bowl and the Oscars for big brands. She gives her perspective on the state of the scatter market, the mood of the upfront compared to last year, and how Disney is embracing the creator economy. Ferro says a good portion of the presentation will focus on Disney’s company-wide investment in live sports and live spectacles that create the “cultural moments” that sponsors crave. The move of the Grammy Awards ceremony to ABC, after more than 50 years on CBS, on Feb. 7, 2027, is a shift that Disney aims to leverage. Popular on Variety “Come January, we have four of the biggest live events across entertainment and sports. We have the college football championship.…