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Mschf Designs Kit, Capsule for OTB-backed Soccer Club L.R. Vicenza

WWD·Martino Carrera·22 days ago
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MILAN — Is fashion fixated on soccer, or is it the other way around? In the latest move signaling the ongoing synergies between the two, Italian soccer club L.R. Vicenza — backed by Renzo Rosso, founder and chairman of OTB — is linking with Brooklyn-based art collective and fashion orchestrator Mschf , known for its viral products that often challenge consumerist culture — and legality. A master in stirring up controversy, Mschf was conscripted to create L.R. Vicenza’s new kit and accompanying collection of casual apparel and accessories, which were produced by Hummel, the soccer team’s technical sponsor. You May Also Like The linkup not all that far-fetched, given OTB -owned brand Diesel ’s history of disruptive and unconventional communication campaigns and activations. “The collaboration between L.R. Vicenza and Mschf is one of the most exciting initiatives in our soccer journey,” said Stefano Rosso, the son of Renzo Rosso and president of the club.…

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