Menu

Post image 1
Post image 2
Post image 3
Post image 4
1 / 4
0

McLaren and Deloitte’s ‘Quest’ Is About More Than Speed

F1 On SI·Kaitlin Tucci·about 1 month ago
#yU5aglLX
#mclaren#zakbrown#indycar#f1#racing#deloitte
Reading 0:00
15s threshold

Zak Brown, CEO of McLaren Racing, opens the Deloitte commercial with a line that sets the tone: "McLaren Racing wins the Triple Crown. Again. That is the quest we're on." It's a statement rooted in legacy, after all, as McLaren Racing is the only motorsport team to have achieved the unofficial Triple Crown of the Indianapolis 500 (1974), Monaco Grand Prix (1984), and 24 Hours of Le Mans (1985). More importantly, though, it defines the exact quest that this current McLaren Racing Organization is on. That pursuit is no longer defined by what happens on track alone. In partnership with Deloitte , McLaren Racing is connecting people, data, and technology to drive performance at every level of the organization and across every avenue of motorsport. Anatomy of a Modern Racing Partnership The difference between a sponsor and a partner in modern motorsport is no longer a subtle branding shift or well-placed product in an image.…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.

Read More