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Wine Influencer Amari Collins Pairs Vino with Vibes

Bon Appétit·@AndreaStrong·2 months ago
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In Person of Interest we talk to the people catching our eye right now about their projects past and present. Next up, we chat with Amari Collins, a wine caterer, educator, and wine world content creator. Amari Collins is tired of wine speak, exhausted by pretense, and dedicated to comfort. She films her typical Vin Dealer post on a tar roof outside her bedroom window, dancing, often without pants. She describes qvevri, a traditional earthenware vessel used in Georgian wines, as “a big ass clay pot.” The wine she’s sipping, a Saperavi, “is Juicy Couture…with slightly naughty vibes.” Drinking with Collins is like hanging out with your bestie, not a wine guru. As Vin Dealer on TikTok and Instagram and founder of wine-fueled dance parties dubbed Swirl School, she reaches 22K followers, wine lovers without traditional knowledge who feel seen and included thanks to her “you got this, gurl” vibe. You won’t hear Collins describe wines as reminiscent of brioche or leather.…

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