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AEO: Answer Engine Analytics | Best Reports, KPIs, Metrics. - Occam's Razor by Avinash Kaushik

Occam's Razor by Avinash Kaushik·Avinash Kaushik·about 1 month ago
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SEO served us well; it remains a revenue driving powerhouse today, and will do so for the near future. As humans shift FROM “keywording” for 10-blue links to do all the work themselves TO typing resolution questions to have the LLMs do nearly all the work… Answer Engine Optimization (AEO) becomes an exciting next step to ensure continued revenue growth. Answer Engine use is accelerating. They are doing all the work of influencing the human, helping make end point decisions. Result: Conversion Rates from AE visitors are massively higher! Seer Interactive: ChatGPT traffic converts at 16% vs. Google organic’s 1.8%. Link . Ahrefs: 0.5% of the traffic is from AI Search, it is responsible for 12% of signups. Link . SEMrush: AI visitors are 4.4× more valuable on average than Google organic. Link . These numbers are early blush, they will settle downwards. But, I anticipate AE Conversion Rates will be significantly higher than the avg ecommerce CR of 2% – these humans will be arriving pre-influenced .…

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