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Why is Silicon Valley suddenly obsessed with being tasteful?

#navigation#img#x2013#style#tech#taste
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L ast week, the US spy tech and data firm Palantir launched its latest “merch drop” , including a denim chore coat. “Rugged utility, enduring style” reads the website’s description of the $239 (£175) jacket, which is branded with the company’s logo on the chest pocket and comes in blue or black. Eliano Younes, the head of strategic engagement at Palantir, told the New York Times that it was part of the company’s commitment to “re-industrializing America” – the jacket is made in Montana and recalls workwear of a previous era. “It’s not political,” he added. “It’s about people who love Palantir and are aligned with our mission.” Never mind that this “mission” includes aiding the Trump administration’s deportation drive and Israel’s devastating assault in Gaza, not to mention publishing a creepy militaristic manifesto : the 420 jackets for sale were gone within a matter of hours. There’s no accounting for taste, it seems.…

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