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How the Next Generation Is Changing Charitable Giving

Knowledge at Wharton·@HashtagPLUS·about 1 month ago
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Charitable giving has long been the domain of wealthy industrialists and their foundations after a lifetime of achievements. But the profile of today’s philanthropists is changing: Increasingly, they are Gen Xers and millennials who are reinventing what it means to do good. They want more than just their name on the donors’ wall; they want to see real and measurable results. In Generation Impact: How Next Gen Donors Are Revolutionizing Giving, authors Sharna Goldseker and Michael Moody examine the future of giving in these young hands. They recently joined the Knowledge at Wharton show, which airs on SiriusXM channel 111 , to talk about what they found. The following are four key points from their conversation.…

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