Google has officially expanded AI Max to Shopping and Travel campaigns as it hits one year in market. The announcement comes on the heels of its upcoming annual Google Marketing Live event on May 20th. Google noted that AI Max has become the fastest-growing AI-powered Search ads product. Both AI Max for Shopping and Travel campaigns are rolling out as closed betas globally in all languages. Read on to understand how AI Max will work with Shopping campaigns and travel-specific vertical ads. AI Max for Shopping Campaigns Google confirmed that it will use an account’s linked Merchant Center feed to create dynamic Shopping ads that help answer “conversational queries.” One of the reasons Google is expanding AI Max to Shopping ads format is that it’s become more “difficult to manually meet every search with the right ad.” AI Max for Shopping is meant to better capture long-tail searches and showcase your ad in a way that meets the user where they’re at.…