Menu

📰
0

Taco Bell's Smart Response to Lawsuit Claims They Use Little Real Beef

marketingtoday.blogspot.com·Marketing Today·about 1 month ago
#y2cbb9IE
#taco#bell#beef#quickly#against#photo
Reading 0:00
15s threshold

Taco Bell has very quickly, and smartly, responded to a recently filed class action lawsuit against them that has gained a good deal of media attention due to its claims that the meat Taco Bell uses in their food items contain less than 35% beef and does not meet the USDA requirements to be called "beef." Taco Bell's campaign includes a counter-suit PR effort, Taco Bell's website, print ads in the WSJ, NY Times, USA Today and regional newspapers, a YouTube video from the CEO, search engine marketing, online advertising, etc. It's quite impressive how quickly they've pulled this together. The print ad they're running does an excellent job of responding to the allegations against them by providing the specific ingredients they use as meat for their food.  Kudos to Taco Bell's management team on handling this matter quickly. So far, their response is a good example of crisis communications management.…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.

Read More