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A Dark-Money Campaign Is Paying Influencers to Frame Chinese AI as a Threat

WIRED·Taylor Lorenz·about 1 month ago
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In an Instagram video posted on April 1, lifestyle influencer Melissa Strahle poses outdoors before an American flag as soft instrumental music plays. “AI lets me focus on what matters most,” she tells her 1.4 million followers. “We need to invest in American-made AI to ensure America leads the way in innovation and job creation.” Strahle labeled the post an advertisement, but she didn’t disclose what organization had paid for it. It turns out the funding came from Build American AI, a dark-money group tied to Leading the Future, a $100 million super PAC supported by, and in some cases directly funded by, tech figures affiliated with companies like OpenAI and Palantir. The video is part of a coordinated influence campaign that Build American AI is funding, which is being rolled out on social media in two phases. The first focused on working with lifestyle influencers like Strahle, who did not respond to a request for comment, to promote the US artificial intelligence industry and American innovation.…

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