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Charity’s ‘Hybrid Vehicle’: How Goodwill’s Dual Model Succeeds
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Charity’s ‘Hybrid Vehicle’: How Goodwill’s Dual Model Succeeds

Knowledge at Wharton·Knowledge at Wharton Staff·about 1 month ago
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In the years since the financial crash, plenty of nonprofits have struggled as giving shrank and need increased. Even with the economy in recovery, many charitable organizations are still limping. But if you’d like to see a model under which a not-for-profit can thrive despite the challenges and an ever-shifting landscape, look no further than Goodwill Industries International. Recently, Sherryl Kuhlman, managing director of the Wharton Social Impact Initiative , interviewed Jim Gibbons, president and CEO of Goodwill Industries International, to talk about the successful hybrid model it uses for its operation, how it meshes community impact with corporate partnerships, and the organization’s deeper human missions, which involve far more than making a profit at its ubiquitous thrift stores. An edited transcript of the conversation appears below. Sherryl Kuhlman: Goodwill is one of those highly recognized brands.…

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