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Meta Copies Snapchat’s Homework Again With ‘Plus’ Features for Instagram and Facebook

WIRED·Reece Rogers·4 days ago
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#wired#meta#snapchat#instagram#plus#users
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Meta announced new upcoming subscription plans for Instagram , Facebook, and WhatsApp this week. Instagram isn’t going behind a paywall, no. Rather, users will now be able to pay $4 a month for extra features, like seeing who rewatched your story post or pinning more posts to the top of your profile. Instagram Plus, Facebook Plus ($4 a month), and WhatsApp Plus ($3 a month) will roll out globally sometime this summer. These “Plus” plans are an attempt by Meta, led by CEO Mark Zuckerberg , to diversify how it makes money from users. Meta is also doing what Meta does best with this move: mimicking other social media platforms’ successes—specifically, Snapchat. “Loving husband, father of four boys, VP Product @ Meta” reads Evan Spiegel’s tongue-in-cheek LinkedIn profile . Spiegel , the cofounder and CEO of Snap, has never actually worked at Meta, though his social media platform has directly inspired at least some existing features on Instagram.…

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