3. Knowledge of search and purpose Apple Maps Search has a conversational sense. strong usage of natural language. Instead of being exhaustive, the results seem carefully chosen. Google Maps Search seems strong and proactive. comprehends unclear or complicated questions quite well. frequently gives back more options than are necessary. What Designers Should Learn Accuracy is only one aspect of search user experience. It has to do with confidence. Apple wants to reassure. Google wants to empower people. Determine which feeling is most important for your product. 4. A turn-by-turn navigation experience Apple Maps Large, easily visible instructions. fewer distractions when navigating. seamless transitions and subtle animations. Google Maps additional information while navigating. Alerts, ETA updates, alternate routes, and lane directions are routinely displayed. Excellent for unknown or complicated regions. What Designers Should Learn In times of intense concentration, sometimes less is more.…