Kayali's May campaign offers a free Calm subscription with every order, alongside a USD 100K donation to support displaced Palestinian women. For Mental Health Awareness Month this May, Dubai-based fragrance brand Kayali is bundling every purchase on its website with a three-month membership to meditation app Calm. Customers get access to guided meditations, sleep stories and other tools that, in the brand's words, can help them "sleep better, worry less and feel more like you again."  Separately, Kayali's philanthropic arm KAYALICares is donating USD 100,000 to INARA for a 12-month mental health and skills-building program for displaced Palestinian women and their children in Turkey. TREND BITE Wellness collaborations are a well-worn beauty playbook by now, but the geography here matters. Kayali operates from a region living with the war in Gaza and renewed US-Iran tensions, where "sleep better, worry less" lands less like marketing copy and more like something people in the region actually need.…