Tonies' frontend architecture, powered by Vercel, Next.js, and Contentful, has driven huge business value and improved UX and DX. Tonies , creators of the smart audio system for children, sought to expand into new markets, but it became clear that their existing platform couldn't support this growth. In response, they undertook a strategic transition to a new frontend platform powered by Vercel's Frontend Cloud and Contentful's CMS. The team at Tonies was previously operating with two separate tech stacks: a very custom PHP CMS setup that integrated Commercetools for their online storefront, and a React single-page app hosted on AWS. Embracing a modern React-based headless stack across their entire web presence was important in enabling the merge of teams into a unified web team that shares common tooling and UI resources while operating with fewer team members. Link to heading Improvements in UX and DX Vercel's Frontend Cloud quickly produced a number of benefits.…