A Rs 500 “Chanel-inspired” bag on Instagram no longer feels embarrassing. In fact, for many Gen Z shoppers, finding a convincing dupe is now considered smarter than buying the original. There was a time when luxury fashion represented aspiration. Designer bags, premium sneakers, and high-end makeup products functioned as status symbols, proof of wealth, exclusivity, and social mobility. But for Gen Z, the meaning of luxury is changing. Now, instead of buying expensive luxury items, many young consumers are choosing “dupes” — affordable alternatives to luxury bags, accessories, clothing, skincare, and makeup products. The rise of thrifting culture and the easy availability of luxury-looking products at lower prices are rapidly influencing buying behaviour. From skincare products to dresses, Instagram creators and influencers proudly share “Amazon dupes,” “Zara dupes,” or “₹500 alternatives” to brands like Zara, Armani, Nike, and Chanel.…