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Nike Says It’s ‘Deeply Committed’ to Snkrs App After Speculation Swirls
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Nike Says It’s ‘Deeply Committed’ to Snkrs App After Speculation Swirls

WWD·Katie Abel·23 days ago
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After speculation swirled about the future of Nike ‘s popular Snkrs app, the company said Saturday it is “deeply committed” to the platform. “Snkrs remains a critical tool in our digital marketplace strategy, and in the future will deliver curated launches alongside always‑on assortments, rich storytelling, a seamless shopping experience and deeper connections to in‑person events, now powered by a unified Nike App and Snkrs engineering team, Nike said in a statement sent to FN on Saturday. Multiple reports suggested that reported widespread Snkrs layoffs had created uncertainty around the app, which centers on high-heat drops and limited-edition styles. Nike did not comment on the number of positions impacted, but noted that the changes are part of its technology team overhaul — which was announced on April 23 when the company revealed its latest round of layoffs.…

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