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Is Tinder’s owner buying Sniffies? What Match Group’s investment means for the gay cruising platform
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Is Tinder’s owner buying Sniffies? What Match Group’s investment means for the gay cruising platform

Fast Company·David Salazar·about 1 month ago
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The parent company of Hinge and Tinder is courting a potential new addition to its roster. Match Group on Monday announced a $100 million investment in Sniffies, a map-based cruising platform for queer men.  As part of the investment, Sniffies will continue to be led by founder and CEO Blake Gallagher, the company said. “From the first conversations with the Match Group team, we knew they understood what makes Sniffies different. This partnership is about supporting that, not redefining it,” Gallagher said in a statement on the Sniffies Instagram—which was met with skepticism by followers. Sniffies launched in 2018 and has three million monthly active users via its web-based platform. Investing to own? Match Group’s announcement noted that the minority stake came with the option for a full acquisition in the future.…

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