Very few sporting apparel companies reach the level of ubiquity that Nike (NKE) has achieved, or its press coverage, for that matter. Over summer of 2018, headlines flooded with Nike’s name, praising or chastising the company for naming polarizing football player Colin Kaepernick the face of its latest advertising campaign. Nike continually makes news with campaigns for big athletes from Kobe Bryant to Michael Jordan, Tiger Woods and many more. No matter what you think about Kaep’s politics, it’s undeniable that his influence translated into a spike in the company’s earnings; shortly after releasing Kaepernick’s ad, Nike stock sharply rose over 6.25 percent, translating into $6.38 billion added to the sports giant’s value. The company also reported that the controversial ad campaign was also its most engaging. Across social media platforms and across the nation, the name “Nike” trended all over the web.…