Sign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology. You are now subscribed Your newsletter sign-up was successful Want to add more newsletters? Xavier Sheriff is co-founder and MD of StudioXAG, the award-winning brand experience studio behind some of the industry's leading immersive experiences. Throughout his career, Xavier has collaborated with iconic brands such as adidas, Charlotte Tilbury, Liberty and Selfridges, shaped by a passion to create storytelling spaces that evoke real emotion. As part of our 5 Questions series, I caught up with Xavier to unpack his hot takes beyond the studio. Together, we discussed the influence of AI, the value of physical disruption and the danger of playing it safe. Honestly? I don’t really have one. But I do love it when things are so ugly they are beautiful. A kind of grotesqueness. I also quite love super blingy stuff, not my taste, but I love the commitment.…