I am in a well paying GM type role for a small business, lots of flexibility, very heavy workload, full responsibility of all operations and 30-40% travel, time away from my young family. It's a relatively safe environment, but offers little growth.

Recently received a job offer with approximately 40% paycut but small equity an established business. Role would require less than 10% travel, primarily work from home and give me similar amount of flexibility.

How do I put a value on the equity to offset the reduction in pay check. We can continue to maintain a very similar lifestyle with pay cut, but not sure if in the long term I am gaining more with the equity structure. Anyone make a similar switch or have any guidance in this? Any regrets? Guidance is appreciated.