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EXCLUSIVE: Posse Opens First New York Store as U.S. Growth Accelerates

WWD·Renan Botelho·20 days ago
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Posse has opened its first stand-alone retail store, marking a significant milestone for the Sydney-based womenswear brand founded by Danielle Mulham in 2016. Located at 392 Bleecker Street in New York , the store opened its doors on Monday, signaling the label’s growing commitment to its expanding U.S. customer base. “The United States represents Posse’s most significant market, with New York consistently ranking as our top-performing state,” Mulham told WWD, adding that choosing Bleecker Street for its first flagship felt like a natural choice. “It combined commercial performance with a sense of nostalgic significance for me, as I have wonderful childhood memories visiting the West Village with my family,” she said. You May Also Like Inside Posse’s flagship at Bleecker Street in New York City. Tom Scanlan / Courtesy of Posse Designed by Louis Rambert, the Bleecker Street space reflects Posse’s philosophy of timelessness over trend.…

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