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Formula 1 Champagne Sponsor Moët & Chandon Activates in Miami
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Formula 1 Champagne Sponsor Moët & Chandon Activates in Miami

WWD·James Manso·about 1 month ago
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Formula 1’s official Champagne partner is going all-in on Miami. Moët & Chandon, which became the official Champagne sponsor of Formula 1 in 2025, is activating ahead of the 2026 Miami Grand Prix, with focuses both on and off the tracks. “We are remaining very intentional about two things — owning the celebration journey at the track itself and then extending that spirit into the city,” said Chris Gabaldon, chief executive officer of Moët Hennessy USA. “It’s not just a race, it’s a weeklong cultural moment. And Moët & Chandon should and will be a part of all of it.” That includes a brand presence from the Parc Fermé to the cooldown room, corridor and podium. That podium is being replicated for one of the brand’s activations at Fontainebleau Miami Beach , one of the venues where the Champagne brand is also popping up, in addition to the Miami Beach Edition and Seaspice. The intention is for each range of pop-ups to vary by city.…

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