The new era of search is here. Artificial intelligence is unlocking new ways for people to find information and solve problems, with greater speed and confidence than ever before. AI-powered engines and platforms are fundamentally changing the nature of online search as we know it. It’s an exciting time. These emerging AI tools can do some really cool things. But for business leaders, it can also feel like a scary time, with your brand’s visibility and engagement at risk. Understanding generative engine optimization and the unique (but not radically different) principles it entails will be very helpful in charting your marketing strategy’s future. The good news is that if you’ve been developing a forward-thinking SEO strategy, you’re already on the right track, and if not, you aren’t yet too far behind. What is generative engine optimization (GEO)?…