At the end of 2025, Wikimedia Brasil began an ambitious initiative that is still ongoing: the development of an institutional communication strategy to mark our presence in the global movement celebrating Wikipedia’s 25th anniversary. Through actions across multiple platforms and channels, we aim to expand recognition and collective engagement with this digital public good , ensuring that more people not only read but also see themselves reflected in the project of the world’s largest open encyclopedia. This milestone, which began in January 2026 and is expected to span a full year of celebrations, represents a victory in the digital space: the reaffirmation of a collective project that transforms how people share knowledge. Projects like Wikipedia counter the gradual concentration of knowledge within closed platforms and make a different kind of digital world possible; one in which knowledge is collective, maintained and protected by a global volunteer community , created with, by, and for people.…