I’ve consistently noticed how our local (Australia) executives of many major enterprises remain proud of their disdain for social media and social media companies such as Facebook (just for their daughters) and Pinterest (just for their wives). They wear this disdain as a badge of honour as Dionne Lew has observed. I’ll use the word tragic to describe this pathetic complacent mindset. This article is JUST ONE example of how many “new age” companies are at the leading edge of everything that matters for “digital disruption” - including advanced operational applications of machine deep learning (but that’s just one of the many things they have mastered). And even more importantly they have mastered how to integrate many advanced technologies into their culture and how they do day to day business. Facebook, for example has been through four iterations of organisational structures testing how to get data science integrated into how people work.…