PMax test design advice sought I work in marketing for a mid market provider of local retail services with a regional footprint. We run a lot of paid search and PMax administered by an agency. Budget is roughly $1,500 per location, per month with good coverage in the markets we are in. 5-15 locations. You can’t cart or pre pay our services. You book an appointment either by phone or on our website. So, search and PMax have lead gen objectives. We can’t fully measure our leads that become sales. So, we manage the program to cost per call and cost per online appointment. We track the google store visits metric but don’t pay much attention to it and have low confidence in it. We run little to no branded search or branded PMax. We’re focused on new customers. I’ve become increasingly concerned about our PMax spend despite low costs per lead.…