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AI agents are coming for news. Can publishers reclaim control?
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AI agents are coming for news. Can publishers reclaim control?

Columbia Journalism Review·Aisvarya Chandrasekar and Klaudia Jaźwińska·18 days ago
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Sign up for the daily CJR newsletter . Bots are dominating internet traffic, and it’s possible they’ll soon be standing in for news audiences as well. AI platforms are releasing agentic tools like ChatGPT Pulse and Huxe, which generate personalized news briefings based on information the platforms have stored about us—our calendars, emails, interests, and preferences. And according to the Reuters Institute’s Trends and Predictions 2026 report , more than 75 percent of news executives expect this new breed of agentic apps to have a “large” or “very large” impact on news publishers: in a future where AI users primarily consume news via agents, a publisher’s main “readership” might come from bots crawling for content, not humans. But when readers get their news using AI tools, publishers have little control over how their coverage is summarized—and no visibility into who is reading it or how they’re engaging—and are therefore unable to act on those insights.…

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