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Apple CEO Tim Cook says Mac Mini demand is surging with AI enthusiasts

Business Insider·Jordan Hart·about 1 month ago
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It could take months for the supply of the Mac Mini and Mac Studio to catch up with demand. Cheng Xin/Getty Images The Mac Mini was in high demand during the March quarter. Apple has had trouble keeping versions of the Mac Mini in stock in recent weeks. CEO Tim Cook attributed Mac Mini demand to its ability to run agentic AI tools effectively. Apple is playing catch-up with surging demand for its Mac Mini , which has gotten an unexpected boost from AI. CEO Tim Cook said on Thursday's  March earnings call  that the Mac Mini and Mac Studio, two of its desktop computer models, are both "amazing platforms for AI and agentic tools." "The customer recognition of that is happening faster than what we had predicted," Cook said. "And so we saw higher-than-expected demand." He said the company is facing supply constraints on both models heading into the June quarter that could take several months to balance with demand.…

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