Former Paramount executive Pam Kaufman has unveiled her first major hire at Gap Inc., naming fellow Paramount veteran Lourdes Arocho senior vp & head of licensing as part of the company’s “fashiontainment” push. Reporting to Kaufman, executive vp and chief entertainment officer, she will start her role on Friday, based at the company’s Los Angeles office. Arocho is tasked with helping lead its “next chapter of licensing growth,” the company said. “As Gap Inc. continues to build momentum, the company is evolving how its brands connect with customers through partnerships, experiences, and licensing that deepen engagement, unlock new revenue streams, and drive long-term growth.”   In her role, she will lead licensing across Gap’s brands, including Old Navy, Gap, Banana Republic and Athleta, in partnerships, brand extensions, and direct-to-retail opportunities that “connect the company more deeply to entertainment, sports, and the cultural moments shaping conversation today,” Gap said.…