The startup scene in Singapore is rapidly expanding; not only are there new companies in this space, but more entrepreneurs are entering it all the time and bringing with them new concepts that utilize technology such as Fintech, Logistics, AI Healthcare or Retail Tech to create a ‘Mobile First’ solution to many problems their respective markets face. Oftentimes, a startup will expect the launch of their app to occur as quickly as possible but many first-time entrepreneurs do not understand the level of effort that is required in order to make the app a success once developed. However, the single largest amount of app failures occur before a company even launches their app – they occur before the development of the app begins.…