The post below features some pretty well-known case studies, but if you are new to Twitter for Business, this is a great place to start. Twitter has become a popular business tool for everything from Public Relations to Customer Relations Management. It’s an integral part of business social media campaigns but because of its youth, Twitter strategies are still vastly misunderstood. To better understand how people are using it I decided to explore the three corporate stars of Twitter. I asked each to describe how they’re using social media in 140 characters. Zappos One of the best things that Zappos did was create their twitter.zappos.com page. It shows their dedication to keeping in contact with their consumers, and gives people a rare look into the company itself. What does this level of transparency bring? Trust. The less a company is perceived as a black hole the more people trust them. When a business is no longer seen as a business but a friend, you overcome the distrust of online shopping.…