In this blog, we will show you how to build a custom media monitoring tool to track mentions across various news sources effortlessly. We will explain how to scrape articles, filter for relevance, and set up alerts to keep you informed. You will learn to automate your PR workflow without spending a fortune on expensive software subscriptions for your business. Why Build a Custom Media Monitoring Tool? Building a custom tool is smart because enterprise software is expensive and often misses niche publications entirely. You have the freedom to track specific keywords, competitors, or topics that generic tools might ignore. This level of customization ensures you are only seeing the mentions that truly matter to your brand strategy and goals. Owning your data means you can integrate these mentions directly into your own CRM or internal dashboards easily. You do not have to rely on a third party's reporting format or wait for their weekly email summaries.…