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“It’s kind of like magic”: Why pollsters are replacing people with bots

New Statesman·Alys Key·28 days ago
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Photo by Christopher Furlong/Getty Images “Hey! I’m Charlotte. I’m here to ask how you feel about AI imagery.” The voice that comes down the phone is crisp and English-accented, a little stiff, like a mediocre actor. Though it makes several human-like sounds to indicate listening (“hmmm”), it is clearly AI. Charlotte is a virtual interviewer created by Prime Radiant, a public opinion research company. I’m on a call with co-founder Jon Nash, who is demonstrating how it works. He has a pleasant back-and-forth with Charlotte about his feelings towards brands using AI-generated models to advertise their clothes. She responds to each of his answers and uses them to tailor the next question. Virtual interviewers like these are becoming more common in opinion research. More dynamic than a fixed question list, they can prompt respondents to elaborate on opinions.…

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