XREAL has launched a new sub-brand called X By XREAL , or xbx , with the a01 as its first product. The new AR glasses are designed as a more accessible entry point into XREAL’s big-screen wearable display ecosystem, with a U.S. launch planned for July at a starting price of $299 . The a01 keeps the familiar idea behind XREAL’s glasses: connect to a device and turn it into a large private screen for movies, games, or mobile entertainment. The product is launching first in China, with the U.S. expected to follow this summer. The new sub-brand is not meant to replace XREAL’s higher-end One Series or its upcoming Android XR work with Project Aura. Instead, X By XREAL offers the company a lower-cost line for users who prioritize the entertainment experience, without immediately moving to flagship pricing or full spatial computing features. The main hardware focus is weight, brightness, and wearability.…