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Despite PM’s appeal, gold buying unlikely to change

The Indian Express·Dipanita Nath·21 days ago
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Mumbai: A jewellery shop employee displays gold chains at a store in Kalbadevi after Prime Minister Narendra Modi urged Indians to stop buying gold for a year, in Mumbai, Monday, May 11, 2026. (PTI Photo)(PTI05_11_2026_000265A) The day after Prime Minister Narendra Modi called for Indians to unite during the crisis caused by the prolonged war in West Asia by, among other austerity measures, not buying gold for a year, there was concern but also a quiet confidence in the industry. “Traditionally, people of India have an unbreakable relationship with gold. Gold is an emotion for the majority of us. This bond is not going to change or break,” said Abhay Gadgil of the Pune Saraf Association (PSA), an apex body of jewellers of the city. He added that different jewellery associations would be discussing the issue and might approach the government at a national level. Vipul Ashtekar, Partner at KRA Jewellers, said that crores of small artisans depend on the gold industry for their livelihood.…

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