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EXCLUSIVE: Louis Vuitton Names Alysa Liu as Brand Ambassador

WWD·Joelle Diderich·29 days ago
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HAIR APPARENT: Alysa Liu has skated her way into the ranks of Louis Vuitton ’s brand ambassadors . The Olympic gold medalist, who is redefining the world of figure skating with her playful personality and Gen Z look, joins the French fashion house after attending Nicolas Ghesquière’s fall 2026 show during Paris Fashion Week. “Alysa Liu embodies the modern Louis Vuitton woman — confident, creative, and utterly fearless. Her dynamic energy and individuality resonate with the house’s spirit, and she inspires us all to embrace audacity in every form,” Ghesquière, artistic director of women’s collections at the house, said in a statement. The 20-year-old made history at the 2026 Milano Cortina Winter Olympics by becoming the first American to win an individual Olympic gold medal in women’s figure skating since Sarah Hughes in 2002. She also took home gold in the team event. You May Also Like Alysa Liu in Louis Vuitton.…

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