Inside YouTube By Lyor Cohen, Global Head of Music, YouTube Mar 16, 2026 [[read-time]] minute read Editor’s Note: Lyor Cohen, Global Head of Music sent the following newsletter to music partners. Dear Partners, Damn … did you see what I saw between the Grammys, the Super Bowl, and The BRITs? Music isn’t just at the center of culture, it IS culture. Watching ROSÉ and Bruno Mars open The Grammys with APT. - one of last year's top songs on YouTube with over 2.3 billion views – blew my mind! And what about Olivia Dean winning Best New Artist? Seven years ago she walked into our office with nothing but an acoustic guitar and a dream. Today, she is a Grammy- and BRITs-winning global superstar. Then came the Super Bowl. I’m not even sure who won the game because Bad Bunny stole the show. The performance has over 120 million views on YouTube, which doesn’t surprise me because he’s got 19 music videos with over a billion views, the most of any artist in history.…