A recent article in Barron’s noted the stock price of Amazon could eclipse ,000 per share over the summer. The news is not surprising, considering Amazon’s stock has increased by more than 400% in last five years. What’s more, the digital giant is poised to become largest retailer of clothing in the western hemisphere, analysts predict. What is the secret to the unparalleled success that keeps Amazon growing while so many traditional retailers are shutting their doors? Wharton marketing professor Barbara Kahn, director of the School’s Baker Retailing Center, and Mark Cohen, director of retail studies at Columbia University, recently joined the Knowledge at Wharton Show on Sirius XM channel 111 to discuss what’s driving Amazon’s success. (Listen to the podcast at the top of this page.) Following are key takeaways from the conversation. It’s not the product; it’s the experience. Amazon has expressed a mission to take over the retail world, and it seems to be working.…