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Woolworths will be ‘more transparent’ with prices on the rise: CEO

The Sydney Morning Herald·Jessica Yun·about 1 month ago
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Updated April 30, 2026 — 1:21pm , first published 11:24am Australia’s largest supermarket chain says higher prices are already flowing into fresh produce, milk, bread and other staples as the fuel crisis drives up inflation across the economy and, in response, Woolworths says it will freeze prices on 300 items for three months from Friday. Amanda Bardwell, the chief executive of the $45.5 billion grocery behemoth, said the price freeze was part of the supermarket’s efforts to be more open with its customers about potential price inflation as it was committed to balancing supplier cost pressures with household budgets that are getting squeezed by the rising cost of living. Woolworths chief executive Amanda Bardwell has committed to price-locking 300 products, but warned of price increases to come. Louise Kennerley “We’ve learned from the last inflation cycle. This time, we’ll be more upfront and transparent with our customers about where prices are rising and why,” Bardwell told reporters on Thursday morning.…

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