It’s often said that actions speak louder than words, and while goal-based and qualitative user tests are a key part of the design journey, sometimes the most informative test of all, is to watch a user interact organically with your design. Instead of taking notes or trying to manually spot the insights, heatmaps record what the user does in a highly visual way - collecting interaction data on where your users roam around and what they try to do when in a user test . Heatmaps shows you a visual representation of mouse movements and clicks from your user tests. The longer the mouse hovers or spends in a particular area, the “warmer” the colour of the spot will appear, with red at the warmest end of the scale, and blue at the coolest. Where an audio or video recording captures the user themselves (their voice, facial expressions and reactions), heatmaps records how they interacted with your prototype beyond simply where they clicked.…