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'Backrooms' is the newest YouTube hit in movie theaters

All Content from Business Insider·Peter Kafka·3 days ago
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YouTube directors are beating Disney — and saving Hollywood Chief Correspondent covering media and technology "Backrooms" is the theatrical debut for 20-year-old director Kane Parsons. A24 Hollywood has been struggling to compete with YouTube for years. Now it's trying a new strategy: hiring YouTubers. The early results look promising. This weekend, "Backrooms," a moody horror movie based on an internet meme , looks like it could bring in astonishing $60 million at the box office — which means it will likely beat out Disney's new " Star Wars: The Mandalorian and Grogu ." Director Kane Parsons has made stuff on YouTube for years, but this is his first film for theaters, which makes sense: He is 20 years old. That follows the success of "Obsession," which has grossed $74 million in the last two weeks. It's made by 26-year-old Curry Barker , another YouTube veteran making his theatrical debut.…

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